Skip to content

Pierre Robert: Rock Radio Icon.

March 8, 2012

“Greetings, Citizen!” booms that engaging, rugged voice over the radio waves, through your car speakers and into your brain. Thick and rich – and loaded with music history and culture – the cordial tones seeping through the sound system are nothing short of comforting, especially if you’re a rock ‘n’ roll fan from Philadelphia.

After 28 years in radio, Pierre Robert is an icon. Our Bianca Crespo talks to the bearded legend about his roots, his path to WMMR and the future of radio.

Let’s start with origin. Where was the great Pierre Robert born and raised?

I am a California native from a special place, near Lake Tahoe, which is pretty similar to the shore. My family owned a motel. I always loved the rock ‘n’ roll culture of California, especially San Francisco. Music was a big part of my life. It was actually my older brother who suggested that I become a DJ. I liked the idea. I saw DJs as kinda like gypsies with the way they traveled from town to town. So, I went to school for broadcasting and ended up as an intern in my beloved San Francisco. The internship was at KFAN radio, one of the first FM rock stations. I stayed there for a couple of years, working both on the radio and in the office. After that, I left San Fran and went to Philadelphia, where I had a few connections.

Was being a radio host always in the cards?

I have always wanted to be as close to rock music as possible. I wanted to be a concert producer. I even wanted to be in a rock band. But I didn’t manifest any of those things. I’m a social person, so just being able to host a party on the air fulfills my rock ‘n’ roll fantasy.

How far do you think women have come from your perspective in the media, specifically in regards to radio?

Leaps and bounds. There have always been women in rock radio but there have always been more men. We’re still a little top-heavy with more men than women these days but I think there’s some progress being made. Like Marisa Magnatta. She works in my studio, primarily with Preston and Steve. Even though she works backstage most of the time, she’s a vital part of the morning show. Kathy Romano is another influential part of that show. In general, I think women have progressed but there’s still plenty of room for improvement.

What’s the future of music radio?

I think the future of radio is great as long as it stays true to its local roots and has a full-time air staff manning the station. If these kinds of stations continue to exist – like WMMR – there will always be room for radio personalities. Good radio always has room for real people on the air. My own plans call for me to stay here for at least another three years.

Comments are closed.

%d bloggers like this: