The Quarterly DIY: Your Band Needs Internet Skills.
Anthony Caroto founded Origivation, a Philly music magazine, in 2001. He sold off the magazine in 2006 and then bounced around the country before returning to Philadelphia in 2010. He now works at The Grape Room in Manayunk, doing a variety of tasks including promotion and booking. For JUMP, he offers advice to young bands and musicians …
Booking agents have a process. I’m no different.
Upon opening an email, I quickly scan for a link to their ReverbNation page. I look for this first because the site offers bands – for free – a clean and easy-to-navigate profile that provides music, hometown, shows and links to web and social sites. I start the music and go back to read the email.
Next stop: the Facebook page.
Facebook is a remarkable tool for bands that, unfortunately, goes unutilized more often than not. It’s more than just a platform to announce shows. It’s a key piece to your marketing strategy. And with the exception of that one friend who still refuses to sign up for Facebook, everybody you know has a profile.
What will they find should they visit your page? To start, is your profile ‘likable’? It’s mostly the singer-songwriter contingency who are guilty of this but having a profile that needs ‘friending’ is a huge turn-off for potential fans. And it prevents you from having a music player or event listings.
Compatibility is required for survival in today’s music widget market, which is why every ‘we can help bands, we’re experts’ company has an app for Facebook, ReverbNation, Twitter, YouTube, CD Baby, iTunes and a slew of others (that you just don’t need to bother with because they’re inefficient and will junk up your page) are all available for syncing.
ReverbNation is my favorite because everything is available at a glance. It’s the column version of an actual ReverbNation page. A quick scroll down and I can see when and where you’re playing (most venues try to respect the unspoken radius clause).
Don’t overlook the services provided by Facebook, most importantly the events listing. Some people discount its usefulness but I find it to be quite beneficial. By listing your show via the events tab, visitors have the option to share the link on their page as well. And if you choose to post the event automatically when you update your ReverbNation page, all of the other bands and their links will be included. Cross-promotion at its finest!
People want information quickly. It’s easier to bore someone than it is to win them over.
What do you sound like? Where are you playing? How can I keep in touch. Where can I buy your music?
Win me over.