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Meet the Music Video Makers: Gianni Lee.

March 6, 2012

Text by Cary Carr. Image by G.W. Miller III.

It’s almost impossible to keep up with Gianni Lee as he explains his long list of projects: owner of clothing line Babylon Cartel & CO., self-taught DJ, music video producer and creative manager for Jade Alston, among other projects. He’s the epitome of a self-made entrepreneur and this 25-year old is just beginning his journey to fame.

Lee’s interest in music peaked after he enrolled at Temple University. After learning the basics of video production and combining that with the creative skills he developed at Philadelphia’s Charter High School for Architecture and Design, Lee created Babylon Cartel, a clothing line paired up with original music video content.

“Fashion and music can co-exist because a lot of times, people try to make money off it,” Lee says, taking a break from checking his Twitter account. “I try to merge the projects together.”

In 2011, Chill Moody asked Lee to shoot a music video for his song, “My Eyes.” Lee improvised the concept and edited the content, working alongside the hip hop artist. Lee also produced videos for R&B singer Jade Alston as well as Paris Artelli.

“In this day and age, we’re very visual,” Lee explains. “It takes much more to captivate us than it ever did before, so you need creative people to come across and just keep thinking of wild ways of making videos.”

While Lee aspires to become an international DJ, he says his love for Philly and its exploding electronic music scene will keep him here.

“I like the hustle of Philly,” Lee states. “Philly has its ups and downs but in 2011 there were a lot of young people coming up and they’re making their own way.”

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