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Meet the Music Video Makers: Dan Centrone.

March 6, 2012

Text by Cary Carr. Image by Grace Dickinson.

Dan Centrone sits on his computer, scrolling through music videos featuring breakthrough artists like hip hop sensations Kid Ink, Travis Porter and Jahlil Beats. He knows every word, every transition and every scene, inside and out. He knows because he’s the one who brought their records to life.

Centrone, 20, already runs his own business, Dan Centrone Films, and he receives requests from artists all over who need him to make their songs go viral. His work has been topping the charts on YouTube and even featured on major music websites like AltPress.com and XXLMag.com.

He got started in filmmaking before he even entered high school, shooting skate videos with friends. His skills, he says, evolved purely through experience.

“You have to be constantly pumping out work and visuals to get your brand out there and get yourself more well known,” Centrone explains. “Hip hop’s a little more glamorous. You’re seeing that on TV all the time. It’s about an image, so you have to upkeep that image. Video’s a big way to do that.”

Whether there’s a short storyline like in Ground Up’s record “Boulevard” (in the top video) or an all out performance with a party in a warehouse, like Diamond Kuts and Travis Porter’s “Freak,” Centrone collaborates with artists to perfectly portray their visions. When the shoots are in Philly, Centrone can add a little something extra to the videos – his love for the city, where he’s lived his whole life.

“The city just kind of opens you up,” Centrone says.

Centrone says when he listens to artists’ songs, he can visualize what neighborhoods would work well and what in Philly he could incorporate into the videos.

“I’ve lived here for years,” Centrone says. “I know this entire city, south to north, kind of like the back of my hand, each little spot and nook.”

Centrone says the area could be the next hot spot for the next wave of breakout hip hop stars like Jahlil Beats, Meek Mill and Ground Up, who are all making a name for themselves. Plus, Centrone says, the pop-punk scene in Eastern Pennsylvania is exploding, with bands like Man Overboard, Title Fight, and Balance and Composure.

“It’s a hard city to get accepted in, so it’s a little bit tougher,” Centrone explains, “which makes it better when something good happens.”

2 Comments
  1. diana sebazco permalink
    March 15, 2012 5:58 pm

    I love his work.

  2. Aida Mancini permalink
    January 7, 2013 4:06 pm

    Very good work excellent !!!!!!!!!!!!

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